TARC To Launch MyTARC Fare Cards January 2019

LOUISVILLE, Ky. (October 03, 2018) —Transit Authority of River City (TARC) will launch MyTARC, a new ‘Tap & Go’ fare card system on all TARC buses beginning the first full week of January 2019.

The new system will feature a user-friendly web portal allowing customers to purchase fare media on-the-go, smart fare boxes with ‘Tap & Go’ readers on each bus, and the freedom to pay fare with a simple “tap”, replacing the 20-year-old fare box that only accepted cash and paper tickets.

MyTARC will offer savings, security, convenience and a fast payment method.  

“We are excited that TARC is moving forward with technology that will allow our customers to enjoy a more efficient way of paying and traveling throughout the community,” said TARC Executive Director J. Barry Barker. “With this new system, we will continue to monitor three critical components for its success: necessary training, public engagement, and reviewing feedback.”

The MyTARC Mobile Bus will be hitting the streets throughout the community during the months of October, November and December, allowing customers to purchase cards, learn how to use the farebox and speak with the TARC Team about the new system. Passengers can also purchase their MyTARC card online, at the Nia Center and at Union Station.

Fares will not increase. Adult one-way fare using the MyTARC card will be $1.50—just as it is today when buying tickets in advance—compared to $1.75 with cash.

Cash payment – exact fare only – will remain an option for a single ride.

Passengers with a MyTARC card will receive a free electronic transfer good for two hours from initial boarding. TARC will no longer offer paper transfers.

With the ability to give customers up to three years of transactions on one card, TARC is confident that passengers will find the MyTARC system to be smart, simple and fast.
For more information on the fare collection system, dates for TARC’s ticket exchange program—where the value of already purchased tickets and passes can be transferred to a new MyTARC card—and a complete list of mobile bus locations and dates as these become available, please visit www.ridetarc.org/mytarc.